A brand audit informs the report’s tone of voice and ensures the design is in line with the Kraft Foods brand.

Delicious World

The company’s strong commitment to accountability had led them to make a significant amount of data publicly available. Unfortunately, the information was spread over multiple websites, and key stakeholders were struggling to find what they needed. Kraft Foods asked Methodologie to help them identify the most meaningful information and make it available in a format that was easy to navigate. 

Meaningful content, clearly provided

To provide context for ongoing multiyear initiatives, we developed a data dashboard highlighting achievements in relation to a 2005 baseline. We crafted straight-talking headlines and a tone of voice appropriate for the content. The CEO letter tied Kraft Foods’ social responsibility activities to their corporate purpose, sharing the vision behind their efforts and summarizing their results.

Easy access, feedback requested

Finally, we incorporated a reader survey into the report, allowing stakeholders to share feedback, informing the content and format of the next phase of sustainability communications from Kraft Foods.

The 2011 Progress Report highlights efforts in the five focus areas that matter most to society and to Kraft Foods’ business. It is available as an interactive PDF and as an on-demand, digitally printed brochure.

Methodologie crafts compelling social responsibility communications for Kraft Foods.

Goals, initiatives and progress are clearly and quickly communicated via infographics.

The horizontal design of Kraft Foods’ 2010 Responsibility Report is optimized for reading on a desktop or tablet.

Delicious World

The company’s strong commitment to accountability had led them to make a significant amount of data publicly available. Unfortunately, the information was spread over multiple websites, and key stakeholders were struggling to find what they needed. Kraft Foods asked Methodologie to help them identify the most meaningful information and make it available in a format that was easy to navigate. 

Meaningful content, clearly provided

To provide context for ongoing multiyear initiatives, we developed a data dashboard highlighting achievements in relation to a 2005 baseline. We crafted straight-talking headlines and a tone of voice appropriate for the content. The CEO letter tied Kraft Foods’ social responsibility activities to their corporate purpose, sharing the vision behind their efforts and summarizing their results.

Easy access, feedback requested

Finally, we incorporated a reader survey into the report, allowing stakeholders to share feedback, informing the content and format of the next phase of sustainability communications from Kraft Foods.

The 2011 Progress Report highlights efforts in the five focus areas that matter most to society and to Kraft Foods’ business. It is available as an interactive PDF and as an on-demand, digitally printed brochure.

Methodologie crafts compelling social responsibility communications for Kraft Foods.

A brand audit informs the report’s tone of voice
and ensures the design is in line with the
Kraft Foods brand.

Methodologie crafts compelling social responsibility communications for Kraft Foods.

Goals, initiatives and progress are clearly and quickly communicated via infographics.

The horizontal design of Kraft Foods’ 2010 Responsibility Report is optimized for reading on a desktop or tablet.

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Kraft 1

Kraft 1

Compelling imagery brings Kraft Foods’ social responsibility messages to life.

Kraft 2

Kraft 2

Compelling imagery brings Kraft Foods’ social responsibility messages to life.