Items related to the topic of

Identity Systems

How effective is your brand system?

06.16.2011 | by admin

A well managed and maintained brand system leverages the value of its brand, creating additional equity on the balance sheet, maintaining market relevance, and facilitating internal alignment.

How effective is your brand system?

Failure to Launch

10.20.2010 | by admin

The design world watched with much fascination this month as the beloved global brand Gap attempted to update its iconic logo. What ensued is a cautionary tale for every major brand in the world and has generated more questions than answers.

Failure to Launch

Boeing and Methodologie in Marketing News

10.30.2009 | by Methodologie

“[In the beginning,] it felt like we were a bunch of kids picking up pots and pans and calling it a parade, and now we look behind us and it’s like we’re seeing the whole philharmonic.”
—Jim Newcomb, director of brand…

Boeing and Methodologie in Marketing News

Does your brand guide fall short?

07.15.2009 | by Methodologie

When internal staff, PR firms, ad agencies, and web consultants all put their own spin on brand guidelines, how do you achieve a unified brand?

Does your brand guide fall short?