3M
Collaboration at its best
With a new client, most communications firms would like to start from scratch and create an ideal solution. Of course, we don’t live in an ideal world. The firm’s job is to collaborate and find the best solution possible to complete the client’s objective.
When 3M wanted to raise the level of their CSR communications, they asked Methodologie to help. Their plan was to accomplish a long-term objective in phases, and our role was to complement their capabilities with our own—in this case, content strategy, copywriting, information architecture, and web design. We then handed off our designs to 3M’s internal development team to complete this phase. It was critical for our contribution to work within 3M’s existing brand and interactive structure.
It’s not unusual for teams to work together in this way, but success hinges on how well the teams collaborate. We’re known for our expertise in CSR communications—but we take pride in our collaborative culture because we know it means the difference between mediocre results and outstanding work.
