Itron
When is the devil in the details?
With 8000 customers in 130 countries and annual revenues of $2.3 billion, Itron is unrivaled in its leadership of delivering end-to-end smart grid and smart distribution solutions to electric, gas and water utilities around the globe. The scope of Itron’s offerings, along with their technical sophistication, create a communications challenge: how do you tell such a complex story with clarity and impact? Deliver excessive detail, and you risk losing your audience in the weeds. Hold back too much, and you’re glossing.
Since 1997, we’ve helped Itron strike just the right balance. In annual reports online and in print, we’ve developed top-level themes that tell the story in a few branded strokes while inviting readers to dig in and learn more. We’ve designed graphics and navigation that deliver the goods at a glance. And we’ve written copy that gets to the point without sacrificing nuance or precision. For those who demand the details, we’ve made it easy to find the nitty as well as the gritty.
Our approach has moved the needle on the applause-meter—both with Itron’s audience, and with our peers in the communications business as well. Itron’s reports have won repeated awards and recognition from Communication Arts, Applied Arts, The Black Book AR100, the National Investor Relations Institute, and Graphis, among others.
