Seattle Children’s
What helps brand managers sleep better?
It is the fantasy of brand managers everywhere: Consistency. Unity. Everyone using the darned logo the way they’re supposed to.
When renowned pediatric hospital Seattle Children’s launched a new brand platform, it provided a once-in-a-lifetime chance to redesign and unify the organization’s vast range of media. Given the hospital’s multiple campuses and numerous departments—and given their need for just about every communications tool imaginable—forging a cohesive brand required some careful thinking from the start.
A wide-scale, systematic approach to branding helps a diverse organization like Seattle Children’s tell its story more effectively. It makes communications from the organization instantly recognizable. It eclipses competing messages when the hospital markets itself nationally, and strengthens crucial fundraising initiatives.
Methodologie developed a comprehensive graphics system that provides consistency across all media—from business papers to PowerPoint slides, from collateral to the hospital’s monthly magazine. This systemic approach enables Seattle Children’s to brand their communications without starting from scratch every time, helping to ensure not only brand unity but economy. Today, everything we create for Seattle Children’s launches with that built-in momentum.
BrandMap
Connection magazine
Guild News fundraising newsletter
Good Neighbors newsletter
Folders and thank you card