The Boeing Company
Why put a creative director in the cockpit of an Apache helicopter?
Because there are some things you have to experience yourself to understand.
After 10 years of working with Methodologie, Boeing asked us to help create a comprehensive brand system that would unify the company’s far-flung and diverse enterprises. Despite our long history with the company—and a considerable amount of research—the inner workings of Boeing’s Integrated Defense Systems (IDS) and the audiences it speaks to were, to be honest, pretty foreign to us. So our creative director flew out to St. Louis to tour IDS headquarters, and before long he found himself sitting on more firepower than most people ever see outside their Xboxes.
If that sounds excessive, look at it this way: Boeing is a Fortune 50 company and a household name, but their business extends far beyond commercial airplanes. Getting the brand right requires understanding the distinct parts of an organization and identifying what they all hold in common—in this case, there was one part of Boeing we needed to understand better.
Methodologie’s work with Boeing ranges from the consumer level to the corporate, for technical and nontechnical audiences alike. While every application of the brand vocabulary speaks to a specific audience, together they add up to one brand, one look, for one company.
BrandMap
Brand Kit
That's Why We're Here website
That's Why We're Here website
2008 Environment Report
2008 Environment Report
2008 Environment Report
2008 Environment Report
AERO magazine
AERO magazine
