Methodologie

CSR content that breaks through

Don’t expect the average consumer to come looking for your CSR information—it’s just as likely to be filtered through word of mouth or the media. A good report will explain your company’s policies clearly enough to pass through filters with minimal distortion.

Our job is to craft communications that break through the clutter to reach your most important audiences. Seattle’s KING 5 News ran a story highlighting Alaska Air Group’s 2009 Environment Report—great recognition for their hard work.

Methodologie helped Alaska Air create its first-ever report with design and content organization suitable for high-level scanning as well as in-depth reading, making the story both clear at a glance for casual readers and backed up by hard information for more dedicated audiences.

Alaska Air Group 2009 Environment Report

Alaska Air Group 2009 Environment Report

Alaska Air Group 2009 Environment Report

Alaska Air Group 2009 Environment Report

Alaska Air Group 2009 Environment Report