- CSR project
- Gap Inc. Social Responsibility
How do you tell a social responsibility story, stay true to an upbeat brand, and respect a serious subject?
This was Gap Inc.’s challenge. Methodologie helped the company strike the right balance with a sustainability website that combines a subject-appropriate voice with an experience that engages the company’s consumer audience.
Engagement is critical for Gap Inc.—a dry experience is unlikely to capture the attention of casual browsers. To keep them interested, the site supplements hard data with magazine-style pull quotes, short videos, and interactive features such as a Goals and Progress map that integrates dozens of stories from around the world into one narrative.
Credibility starts with being authentic, and that means being true to your brand personality. We help our clients with print and interactive CSR communications that cover serious topics in a respectful and authentic brand voice.
