- CSR project
- Kraft Foods Responsibility Report
How do you make transparency visible?
Transparency and communication are important when highlighting CSR activity. And it’s the value of data you make available—not how much data—that makes a difference.
With extensive information available on several websites, Kraft Foods was doing a good job at being transparent. But they wanted to be certain that critical audiences could find the information they needed as easily as possible.
Starting with a content audit, we helped determine which messages would be most relevant to each audience group and then consolidated all the content into one location—an interactive PDF covering seven key focus areas.
The PDF is only the first part of a bigger plan. Results from a survey built into the report will help inform the next phase of communication that serves up relevant and timely information to the audiences who crave it most.
