Methodologie

Zen and the art of web analytics

Some days you log in to find your page views have spiked—hooray! You’re popular! Other days, when your visitor count is in the tank, you walk around with shoulders slumped…

M_stream

NaviNet case study: Balancing different messages for multiple audiences in the healthcare market

06.10.2010

As the country’s largest real-time healthcare communications network, NaviNet speaks to many audiences, including providers, patients, partners, and health plans. Their challenge was how to communicate with several audiences in a very complex marketplace.Read more

See our space

05.20.2010

Take a brief tour of Methodologie.

The truth behind three common web statistics

04.20.2010

Mark Twain said, “There are lies, damned lies, and statistics.” These are words to remember when drawing conclusions from web analytics. These three common statistics look deceivingly straightforward, but they can be misleading if you’re…

SXSW: how one skeptic was converted to the geek tribe

03.26.2010

Shannyn’s report from SXSW Interactive 2010

The De-Jargonator

12.17.2009

Forget the grammar-snob arguments against verbing nouns and trendy corporate lingo: overuse of buzzwords and jargon makes your message sound just like every other message out there. And that’s boring.