Methodologie

Need Help with the GRI and CSR?

We’ve developed deep expertise in CSR and GRI reporting over the years, but we wouldn’t call ourselves experts if we didn’t keep up. Here’s the latest.

M_stream

The De-Jargonator

12.17.2009

Forget the grammar-snob arguments against verbing nouns and trendy corporate lingo: overuse of buzzwords and jargon makes your message sound just like every other message out there. And that’s boring.

Find the right website size for every audience with the Web Canvas

10.29.2009

The ideal “canvas size” for web design is a moving target. The Web Canvas helps us track changing screen resolution statistics and pick the right size for every audience.

One fundamental rule of communication

10.28.2009

Want to get your message across? There’s one thing you must do. “Leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one.”